Very different toothbrush…

All toothbrush look the same: White with a hint of primary color, this helps the people to find their own toothbrush everyday. The warm colors (Orange pink, red) are usually for women and the cold colors for men (Blue green).

In 2016, could oral care companies push the personalisation and creativity a little bit further than those basic colors? Could they propose fashionable toothbrush? Create seasonal colors every 4 months? (It could also highlight that we need to change toothbrush at the same time) genderless colors to attract the GenZ customers?

Screen Shot 2016-05-09 at 8.32.52 pm

Screen Shot 2016-05-09 at 8.04.22 pm

Advertisements

Categories: New experiences

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: