All toothbrush look the same: White with a hint of primary color, this helps the people to find their own toothbrush everyday. The warm colors (Orange pink, red) are usually for women and the cold colors for men (Blue green).

In 2016, could oral care companies push the personalisation and creativity a little bit further than those basic colors? Could they propose fashionable toothbrush? Create seasonal colors every 4 months? (It could also highlight that we need to change toothbrush at the same time) genderless colors to attract the GenZ customers?

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