Future of packaging: Edible Water bottles are ready to be commercialized


“The bottled water industry is one of the biggest threats to the safety of our planet, with more than 100 million plastic bottles trashed every day in the US alone.” said SodaStream CEO Daniel Birnbaum

Yes, plastic waste is taking on our landfills and ocean, we must stop the spread. A lot of companies are proposing interesting alternatives to give new lives to the plastic waste, yet is it enough?

Skipping Rocks Lab, a packaging innovation lab, has created Ooho: edible “bottles” of water to replace the traditional plastic bottles. The concept was created in 2014 and after 2 years of development it is ready to be brought to the market.

The biodegradable gelatinous packaging is 100% made of Plants & Seaweed so it can either be eaten or thrown in the compost bin. The outer layer of the package is meant to be peeled away to keep the inner layer clean so it can be composted or eaten.

The challenge is that the shelf life of the “bubble” is just of a few days. So the company created a system for the packaging to be made on-site just before consumption. “If you think of a coffee machine in the cafe that makes the coffee just before you drink it, we’re working on something that would be about that size.” says Pierre Pasilier, cofounder of Skipping Rocks Lab

The company is targeting both outdoor events and cafes. “Where we see a lot of potential for Ooho is outdoor events–festivals, marathons, places where basically there are a lot of people consuming packaging over a very short amount of time,” says Pasilier.

I guess the concept could also replace all plastic cup while they find a solution for a longer shelf life. That would be great to be able to buy on the go fresh juice packaged in those bubbles.

I also wonder if in the future we could use the same technology for all liquid products: Single dose shampoo, shower gel, soap,… and we could buy those in a un-packaged stores.

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