If we do it well, brushing teeth takes 4 minutes a day, 1 day a year, 100 days in 100 years. Because of this reason people either avoid brushing their teeth at night or reduce the recommended time to 1 min. This can leads to dental or gum diseases.

That’s why Amabrush created a toothbrush that brushes teeth in 10 seconds: A mouth piece vibrates and cleans simultaneously every tooth with the simple click of a button.

Why it’s healthier to use Amabrush: If you brush your teeth for the recommended 120 seconds with a regular toothbrush (manual or electric), every surface gets brushed for just 1.25 seconds (given the fact that you have 32 teeth and every teeth has three surfaces).

“Amabrush is for people like us – who just brush their teeth because they have to, and not because they want to.”

Thanks to the success of the funding on kickstarter, the toothbrush should be launched in December 2017.


The funding as been a big success because the project answers a need for better health as well as convenience in 1 product.

In today’s fast moving world, time has become one of the most precious commodity. Consumers are willing to pay more to save time.

To succeed, brands must put “convenience” at the heart of their business priority: to help people speed up their everyday habits and focus on what matters the most.