Fashion is the second largest polluter after oil. The biggest clothes consumer in most of the families is the baby: from new born until toddler, the child grows so fast that the parents need a new collection of clothing every few months. In the UK, parents spend an average of £2,000 on clothing before their child reaches the age of three. (according to a Aviva survey )
Based on this insight, Ryan Yasin, a London-based designer with a degree in aeronautical engineering, has created a range of clothing that will grow from baby-size to toddler-size with your child. The brand is called “petitpli” (Meaning “little fold” in french).
Inspired by Origami, the pleats allow the clothes to stretch and adapt to different sizes. The fabric is durable, waterproof, and recyclable.
Ryan just won the James Dyson award and now plan to commercialize his designs.
The idea could be expend to adult clothing that could be shaped in different forms depending the mood and the style we want.