Innovation & lifestyle trends


Green Ideas

Pollution is not a abstract concept anymore. It’s a fact and people are experiencing it more and more: Air pollution in China, Mumbai, London and Paris, people sick with cancer, home destroyed by climate change… Sustainability became a growing concern over the years for people that want to protect the future of their health. They are now actively changing their lifestyle and brands must act fast to stay relevant to them.

Michelin has reinvented the car tire. It looks amazing.

To stay relevant, every industries has to reinvent themselves. Car tire has always looked similar: black rubber filled is air. It is time to change the convention.

Michelin has invented Vision, a car tire concept based on 3 innovative trends:

  • 3D printed: The tread design is customized in accordance with the user’s mobility needs.
  • Digitally connected: Sensors in the wheels are connected to a mobile app to alert the driver when they need to recharge a tire or to pre-schedule a tread design change.
  • Biodegradable: to be composted at the end of its life

And it’s Airless to avoid the risk of flat tires or dangerous blowouts at speed.

Can’t wait to see the car of the future with those tires!


 3D printing might revolutionise every industries. 


Our trash has value. Swap recyclable with food.

Recycled plastic shoes, packaging, sleeping gown, camera,… You see, circular economy is growing, but to make it a success, companies need to get easier access to the raw material. In Europe, recycling is already part of people’s daily life. In developping countries, landfills are getting full and trash is spreading everywhere yet recycling is still not a priority for people that struggle to live a simple happy life with very few dollars. They don’t see the immediate value of it.

In response to that situation, Benki Piyako, together with the organization House of Indians created an ecological supermarket situated in the amazon. In ‘Troque Troque’ customers can swap plastics and aluminium cans for voucher to buy food.

The store only stocks locally grown produce to support local farmers. After collecting the raw materials, the store processes it then sends it to the nearby recycling plant in Rio Branco.

The project is currently raising money on indiegogo.

Here are other great of circular economy examples from around the world: Continue reading “Our trash has value. Swap recyclable with food.”

Ride a bike to clean the air

The Dutch artist Daan Roosegaarde and his team have created the Smog Free bicycle. The bike inhales polluted air, cleans it, and releases clean air around the cyclist. The system was inspired by the Smog Free Tower in China. The innovative tower treats 30,000 cubic meters of air per hour, collecting more than 75% of pollutants.

This innovative bicycle is a 2 in 1 solution for our busy and polluted urban cities: it is an alternative to cars as well as an air cleaning solution.

Continue reading “Ride a bike to clean the air”

Computers are heating a Swimming pool in Paris

Heating a swimming pool is expensive and bad for the planet. Since the 16th of May 2017, the Parisian Butte-aux-cailles swimming pool is heated by the computers situated in the boiler room.

Cooling data-centers is expensive and bad for the planet. The data-center situated under the same swimming pool no longer needs air conditioning: the pool absorbs the waste heat from the computers. (the cooling system represents by itself as much as 45% of the energy consumed.)

It is a win win situation. The system has been created by the start-up Stimergy and helps to save 45 tons of CO2/year.

“With a 25 % data flows increase each year, datacentres and their energy consumption are major ecological challenges.” Stimergy

A growing number of data centers are redirecting the heat from their hot aisles to nearby homes, offices, greenhouses…

Future of packaging: Edible Water bottles are ready to be commercialized

“The bottled water industry is one of the biggest threats to the safety of our planet, with more than 100 million plastic bottles trashed every day in the US alone.” said SodaStream CEO Daniel Birnbaum

Yes, plastic waste is taking on our landfills and ocean, we must stop the spread. A lot of companies are proposing interesting alternatives to give new lives to the plastic waste, yet is it enough?

Skipping Rocks Lab, a packaging innovation lab, has created Ooho: edible “bottles” of water to replace the traditional plastic bottles. The concept was created in 2014 and after 2 years of development it is ready to be brought to the market.

Continue reading “Future of packaging: Edible Water bottles are ready to be commercialized”

This H&M gorgeous gown is made of plastic waste

Fashion is the second most polluting industry after oil. Some of the fashion companies are now trying to find some innovative solutions to act as a better player for the planet.

This gown is part of the H&M’s 2017 evening gown collection. The gowns are made of Bionic Yawn. Continue reading “This H&M gorgeous gown is made of plastic waste”

Those ambitious teenagers have created a start up that competes with Amazon

There is no age to have a great idea and bring it to life. Those ambitious teenagers have created a start up that competes with Amazon: Lobu brings you a book by bike from the local library on the same day you ordered online.

The idea came up when Moritz Stephan from Viena realized that the book he ordered online was traveling nearly 600 miles while the book was potentially two doors away at the local library.

Why is it a great idea?

  • It’s simple (digital)
  • It’s fast (same day delivery)
  • It’s eco-friendly (lower carbon footprint)
  • It support the local businesses
  • It creates flexible job for students (Students are the riders)

image: via Lobu
Go Lobu!

See more here on


This ink is made from air pollution

While we wait for a  zero pollution world, why not transforming the pollution dust into something useful?

Graviky Labs created a device called “Kaalink” that stops the vehicular soot before it reaches our lungs. The pollution is then transformed into ink. Depending on the type, a 30ML Air-Ink Pen contains 30-50 minutes of air pollution generated by cars. Apparently they have already cleaned 1.6 trillion liters of air so far.

Lately, the ink has been use to create a street art campaign partnering with Tiger beer in Asia.

Ideally, this technology should be applied to all the cars, then the ink could be used to print news papers. (Who else need so much ink?!)


See more here:

Eco-friendly camera with ‘lens’ made of 32,000 plastic straws

Two UK artists, Michael (Mick) Farrell and Cliff Haynes created a camera lens made with plastic straws. Very smart idea to re-purpose straws while creating stunning artistic pictures.

This is how the pictures look like:


This is how the lens look like:


See more here:

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